How I work

Executive coaching tailored for you

How would it feel for you to have agency in your business and life? What would it mean to you and your business to operate from your inherent wisdom, doing what you know to be right and without having to control or force?

Executive coaching with me will mean you:

  • Get clear on your purpose
  • Lead the business you are proud of
  • Achieve the impact you desire
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“Excellence is not a skill. It is an attitude.”

Ralph Marston


My philosophy

My philosophy to coaching is that you are the expert in your business and you know your operating context better than anyone.

There is no one else other than you in your situation and no one else knows the things that you wish to achieve in your business and life. That is why often, generic or unsolicited business advice doesn’t get you lasting results because no one else knows your context better than you! I know how demoralising it can feel when you are given well-intended but unhelpful advice. It can feel like no one else understands you and it can feel isolating and lonely.

My job is to bring my expertise in executive coaching to help you generate insight, to help you get to the root of the challenges you are facing and to equip you with the tools and resources to identify the right solution for you, that will get you the results you desire.

My philosophy is about getting lasting results and arming you with the right tools to continue to get lasting results, long after our coaching assignment has concluded.


Coaching approach

My inspirational and thought-provoking approach is proven to generate increased levels of self-awareness and insight, remove hidden barriers and obstacles to results, overcome limiting beliefs and enable my clients to operate with agency in their business and lives.

I do this by drawing on my extensive experience, asking the incisive questions at the right time, listening carefully to what you say and reflecting back what I hear so that you get crystal clear on what you want and why it maters to you. I’m not here to be your friend or to tell you what you want to hear, I’m here to help you find out what you need to know, so that you get the outcome you want. I do that with compassion.

When you work with me, I am on your side and I want the best for you and your business. I will challenge your thinking and shift you out of your current situation, but I will do that with empathy and always free from judgement.

This style of coaching is powerful because you get to deeply understand what is going on for you and your business. You get to the root of any challenges you are facing and you get to decide on the right course of action by tapping into your innate wisdom, in a way which gives you a renewed sense of agency and assuredness, reignites your drive and motivation for your business and crucially, delivers impact.


You make the decisions

There are many different types of coaches who operate in the market. Unlike some, my coaching is not about giving you advice.

As a result, my coaching approach is not right for every client and part of my job is to give you the information you need so that you can make an informed decision that gets you to the right solution.



When you work with me, I start where you are at not where I think you should be. I won’t impose my agenda on to you but I will challenge yours if it is not getting the results you want.

I will validate and understand your context because that is the most effective way for you to achieve a level of acceptance and peace about your current situation and the things that are no longer working for you. This is an important step because with acceptance comes motivation. We can then move forwards, that’s the exciting part!

Because you are unique, I use a framework which provides a flexible structure for coaching and which is tailor made to your individual aims and requirements.

My coaching sessions are delivered online and we will agree the right package to accommodate your requirements and schedule. If required, I work with NDA’s depending on the nature of your business and the aims of the coaching assignment.

Depending on your aims and requirements I may also connect you with my network of trusted experts and specialists.

Benefits of working with me

When you work with me you will:

How much is it worth you to achieve these things? What will it mean to you and your business have the confidence and trust to bet on yourself and take that next step?

If you would like to know more about my coaching style and approach, you’re welcome to subscribe to my mailing list where I share insights from other clients along with information and coaching resources which you can apply to your current situation.